Case Study Neighborhood Pop-Up Series for Charter Communications ObjectiveDrive awareness and sign-ups for Spectrum Internet services in key underrepresented neighborhoods.Solution+57 designed and launched a “Spectrum In Your Community” pop-up campaign across 15 markets. Each activation included branded lounges with product demos, live DJs, free Wi-Fi stations, and...
Case Study Experiential Campus Tour for Xfinity Mobile ObjectiveIncrease awareness and trial among college students for the brand’s mobile offerings.Solution+57 curated a 12-locations interactive roadshow featuring mobile product demos, influencer-hosted games, charging lounges, and exclusive student discounts. The campaign focused on capturing Gen Z interest through social...
Case Study Global Awareness tour for Plan International Objective Raise national awareness around girls' rights and education while driving engagement among Gen Z audiences. Solution +57 executed a multi-city interactive mobile experience called "Power Up for Girls," which combined virtual reality storytelling with influencer-driven activation zones. Visitors could step into...