Solution

+57 curated a 12-locations interactive roadshow featuring mobile product demos, influencer-hosted games, charging lounges, and exclusive student discounts. The campaign focused on capturing Gen Z interest through social content and peer-to-peer buzz.

Activation Tactics

• Branded “Xfinity Zones” with charging stations and chill lounges
• Interactive challenges hosted by student ambassadors
• Custom Snapchat filters and TikTok campaign integration
• Exclusive on-site-only offers and bundle sign-ups

Results

48,000+ students engaged across 12 campuses

10,000+ mobile trial sign-ups during the campaign

250% boost in campus brand recognition