Solution

+57 executed a multi-city interactive mobile experience called “Power Up for Girls,” which combined virtual reality storytelling with influencer-driven activation zones. Visitors could step into the lives of girls around the world, then engage with pledge walls and donate on-site.

Activation Tactics

• Custom VR content simulating daily experiences of girls in underserved communities
• On-site pledge walls and digital kiosks for immediate engagement
• Brand ambassador teams trained on human rights advocacy
• Live influencer appearances and school partnerships

Results

65,000+ attendees across 8 major U.S. cities

40,000 digital pledges collected

Over 15 million earned social media impressions

20% increase in donor subscriptions post-campaign