Solution

+57 designed and launched a “Spectrum In Your Community” pop-up campaign across 15 markets. Each activation included branded lounges with product demos, live DJs, free Wi-Fi stations, and on-site support to help residents sign up for services.

Activation Tactics

• Walk-up tech support and account setup zones
• Live DJs and food trucks to attract foot traffic
• Localized creative to reflect each community’s culture
• Lead capture tools and giveaways tied to sign-up milestones

Results

30,000+ residents engaged

7,800 new customer sign-ups during the campaign

93% visitor satisfaction rating

3x engagement compared to previous outreach efforts